Natural African hair is dry by nature due to its kinky/ coily/ curly nature, which makes it difficult for sebum (natural oils) produced by your scalp to travel down the hair’s shaft. Restoring moisture should be a big part of your hair care routine in order to combat dryness and minimise breakage. This can be achieved by shampooing with Hairsavvy Moisture Rich Conditioning Shampoo, which is moisture rich and will not dry out your hair. Always remember: Do not shampoo your hair more than necessary, as this tends to dry out your hair- once a week is usually enough. Some people leave their hair unwashed for months, this is also bad for your hair as the dirt and product build up make it impossible for moisture to penetrate the hair strands when you moisturise your hair, and this results in dryness and breakage. After shampooing always do a deep conditioning treatment with Hairsavvy Deep Penetrating Hair Restorer Conditioner to repair, restore and strengthen your hair, and moisturise your hair daily with Hairsavvy 4 in 1 Oil Sheen Spray which is great for natural hair. It will soften your hair and make it easier to comb, while also leaving it with a healthy shine. Apply Hairsavvy Olive oil & Lanolin Hair Food to your hair and scalp daily. It strengthens weak damaged hair, and stimulates growth