Our Story – NATURES GENTLE TOUCH
Natures Gentle Touch came into existence in the early 80’s. During this period, women were having challenges getting the right hair care products.
The inflow of imported products meant that hair products that were specifically designed to suit the African hair were rarely available.
Imported hair products, which became the available option led to different hair and scalp problems like irritation, scalp burns, hair breakage, and discoloration.
It was upon this need that a young Industrial Chemist, Chika Ikenga, set out to develop the right hair care products that will confirm the hair texture, weather, and diet of Africans.
His innovation was based on formulations that blended natural ingredients which are known for their efficacy in hair care as used by Africans.
ABOUT RECARE
Recare is a leader in African skin and personal style research and innovation. We manufacture and market world-class, high-quality products that deliver on the beauty needs of Africans living in Africa. Recare Limited is a personal style connoisseur and the owner of the Natures Gentle Touch and Hair Savvy brands.
VISION: Our vision is to empower individuals to reveal the beauty within.
MISSION: Our mission is to empower individuals to embrace their unique sense of style.
VALUES: Our values are; Spirited, Sassy, Fresh, Empowering, and Personal.
PROMISE: Our promise is to empower individuals through beauty, and style knowledge.
VALUE PROPOSITION
B – Branding. Through our lifestyle branding, we encourage you to unleash your individuality and be in control of your style.
R – Relationship. We care about your beauty needs. We solve your problems and deliver on your needs. We keep our promises and empower you.
A – Availability. We will ensure our products are available to you in a convenient manner.
K – Knowledge. We equip you with the knowledge and skills to better yourself. We share our knowledge and expertise in personal style and beauty care. We enable you to make.
Our Philosophy – BEYOND BEAUTY
Our passion for African beauty unites our team to continue to redefine what it is to be beautiful.
We are proud of our diversity and its traditions. It is our pleasure to find countless inspirations from our various traditions and to emerge styles unlike any other to stand out globally and celebrate the African spirit.
The most important part of what we do is to make you happy and enduring your well-being.
We recognize the uniqueness of each individual. It is our mission to enable you to release your inner beauty through creativity and style while at the same time promoting your total wellness.
Through groundbreaking ideas and deeply rooted passion, we devote our lives to revealing your instinct for beauty and style.
We evolve and integrate cutting-edge aesthetics, technology, and talent to empower Africans through beauty solutions.
Each product is the result of years of collaborated research and development to meet your unique needs.
We are committed to empowering our community by cultivating the essence of African beauty and raising the bar for our leadership worldwide.
We believe honesty and integrity are crucial to instill excellence in our youth. Our mission is to establish role models to inspire confidence in each person we meet. We want them to feel self-assured in their inner sense of health and beauty.
Chika Ikenga
Founder